Phospholutions announces James Ortíz as Chief Commercial Officer
Published by Emily Thomas,
Deputy Editor
World Fertilizer,
Phospholutions has announced the hiring of James Ortíz as Chief Commercial Officer. With extensive experience in implementing transformative strategies within the global commodity markets, Ortíz will lead the expansion of the RhizoSorb® fertilizer technology platform on a global scale. The company has committed to expanding rapidly throughout South America and Europe after already conducting trials in India and Africa.
“At Phospholutions, our dedication to fostering more sustainable production practices and the responsible utilisation of phosphorus extends worldwide. We are excited to welcome James to our senior leadership team where he will play a pivotal role in expanding production capabilities and driving international market development initiatives. With James onboard, we aim to ensure that our technology benefits farmers all over the world," stated Hunter Swisher, Chief Executive Officer of Phospholutions.
Amidst formidable challenges such as climate change, population growth, and inequality in the location of resources, Phospholutions recognises the urgent need for transformative solutions to protect global food security and the environment. Drawing from more than 30 years of experience in the commodity fertilizer market, including notable leadership positions, Ortíz contributes strategic foresight, creative energy, and an unwavering dedication to sustainability.
Expressing his excitement for leading the Phospholutions commercial strategy, James Ortíz commented: "Phospholutions' technology is truly revolutionary. I'm thrilled to join a team of committed professionals in further advocating its benefits to a market that requires greater efficiencies in a sustainable manner. If you are in the phosphate fertilizer industry, please contact us as we have a unique value proposition for you with this next generation technology."
Ortíz will partner with leading global nutrient producers to deliver unparalleled value to the phosphate commodity market. His initial priority will involve spearheading commercial initiatives within the emerging South American market and across the European Union.
Joining the Phospholutions team, James will divide his time between London, England and the company's commercial office in St. Petersburg, Florida. Ortíz serves as the catalyst for the company's advancement on the global stage as Phospholutions positions itself for international expansion.
Read the article online at: https://www.worldfertilizer.com/phosphates/01052024/phospholutions-announces-james-ortz-as-chief-commercial-officer/
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