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CRU appoints new Regional Director of Sales for MENA

Published by
World Fertilizer,


CRU is pleased to announce the appointment of Zain Ajlouni as a Regional Director of Sales, Marketing and Customer Services for the Middle East and Northern Africa (MENA). Zain will be based out of Dubai, UAE and cover mining, metals and fertilizer clients across the region.

Zain has over 10 years’ experience of business development within the region, working with banks and other financial institutions. Most recently, Zain was an Associate Vice President for Guidepoint, having previously held a specialist sales role at Refinitiv. Using her extensive in-region business development experience, Zain will increase CRU’s current market share by maintaining and growing client relationships with current clients and acquiring new wins for both the analysis and consulting businesses.

Glenn Cooney, Head of Licensing and Vice President of Sales Europe, Middle East India and Africa comments:

“Zain brings a combination of region-specific business development and language skills which are the perfect fit for us as we look to consolidate our position in the mining, metals and fertilizer segments – all major growth sectors in the MENA region. New and existing customers alike will benefit from Zain’s experience, and we’re delighted to welcome her to the team.”

Zain Ajlouni, Regional Director of Sales, Marketing and Customer Service, MENA comments:

“This is a great opportunity to bring to bear my experience and networks in the Middle East and Northern Africa to bring CRU’s expertise to some of the most important and vibrant sectors of regional economies. I look forward to supporting my new clients to get the insights they need to support their strategic decision making.”

Read the article online at: https://www.worldfertilizer.com/special-reports/04072022/cru-appoints-new-regional-director-of-sales-for-mena/

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