AGCO to acquire digital assets from FarmFacts GmbH
Published by Emily Thomas,
Deputy Editor
World Fertilizer,
Following the recently announced transformational joint venture with Trimble, which creates a global mixed-fleet precision ag platform, AGCO, a leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, is continuing its technology evolution.
“Our JV with Trimble is the largest in our company’s history and the biggest ag tech deal ever, and we aren’t slowing down,” said Eric Hansotia AGCO’s Chairman, President and Chief Executive Officer. “In addition to having a full-line of autonomous solutions for every stage of the crop cycle by 2030, our transformation commitment continues via acquisitions and early-stage tech investments that keep farmers at the heart of all we do and providing them the latest in smart farming solutions.”
Acquisition of FarmFacts GmbH’s digital assets strengthen data management offerings
On 11 November 2023, AGCO signed an agreement to acquire digital assets from FarmFacts GmbH, a leader in Farm Management Information Software (FMIS) located in Pfarrkirchen, Germany, and a subsidiary of BayWa AG group. FarmFacts specialises in software for farmers and service providers to generate field action plans from prescription maps to guidance line creation. FarmFacts’ products include the NEXT Farming AG Office application and the NEXT Farming Live data platform and offer customised solutions that include documentation, fertilizer requirements for site-specific management and connections to all the major farm equipment terminals. The acquisition increases AGCO’s FMIS offering and software development capabilities to serve farmers’ data management needs.
“The purchase of FarmFacts’ digital operations is a strategic addition to our precision agriculture capabilities,” stated Seth Crawford, Senior Vice President and General Manager, Precision Ag & Digital. “As a key provider of data management solutions driving productivity and efficiency, FarmFacts will help us to better serve our European farmers.”
“As we look to the future for what is best for the needs of our customers, BayWa made the decision that AGCO is the right owner to successfully develop the suite of FarmFacts applications to a next level,” said BayWa AG Board Member Dr. Marlen Wienert. “AGCO is acquiring NEXT Farming with the aim of offering a suitable cloud solution to improve the performance, productivity and security of these applications. We believe AGCO will do an exceptional job with this.”
Terms of the transaction once closed will not be disclosed.
Read the article online at: https://www.worldfertilizer.com/project-news/13112023/agco-to-acquire-digital-assets-from-farmfacts-gmbh/
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