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Nutrien launches new digital platform

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World Fertilizer,

Nutrien Ltd’s retail division – which will soon be rebranded as Nutrien Ag SolutionsTM – has released a statement announcing the launch of a new digital platform designed to augment its distribution network, agronomic advice and services.

Nutrien claims that this platform will provide growers with an easy-to-use, personalised all-in-one customer experience. Initially, it will be available across North America and will serve as an integrated hub for helping customers to more effectively manage their unique agronomic and business needs. The platform will be integrated with the Echelon precision ag capabilities, allowing customers to interact with agronomists and field service representatives, providing solutions that can optimise growers’ financial results and yields.

The President of Nutrien Retail, Mike Frank, said: “Our new customer portal creates the only omni-channel network across North American agriculture. This launch will pave the way in the industry to allow growers to engage with us in multiple ways.

“This customer experience hub will be a one-stop solution and allow us to set a new level of experience for growers, empowering them to make the best business decisions possible.”

Nutrien has already invested a large amount of resources over the last year, and will officially roll out the platform in July this year. The platform’s implementation will then continue in phases into mid-2019. The digital hub’s initial offerings will focus on making Nutrien easier to do business with and, over time, will include digital agronomy services to provide data-driven advice and e-commerce capabilities to plan, order and receive and unparalleled offering of products and services. These key offerings will be incorporated into a centralised customer experience hub, so that growers can also manage accounts, services, products and payments on both web and mobile.

Dan Corcoran added: “As a grower, I'm looking for a full suite of easy-to-use products and services that are personalised to my individual business needs.

“I'm excited about this new platform that will let me save time, money and increase effectiveness in addition to providing real-time advice based on my farm's specific data.”

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