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Pinnacle appoints new Executive Vice President and CFO

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World Fertilizer,


Pinnacle Operating Corp. has released a statement announcing that Mark Pedro has been appointed Executive Vice President and Chief Financial Officer effective 1 January 2018.

In his new role, Pedro will be responsible for leading the company’s financial operations, as well as providing overall strategic direction along with the CEO, Rob Marchbank.

Marchbank said: “Mark is an experienced and strategic financial leader with a robust background in distribution.

“The agriculture industry is in the midst of an evolution and Mark has a strong track record of transforming and developing industry-leading companies. I am very excited to add Mark to the Pinnacle leadership team. His combination of strategic and operational experience will ensure Pinnacle’s ability to drive improved profitable growth.”

Pedro has over 20 years of financial experience, with a background in financial planning and operations, management and strategy, and a deep knowledge of the distribution industry. Before joining Pinnacle, Pedro served as CFO of Sonepar, North America. Before Sonepar, he held a number of financial leadership positions across multiple industries, notably Nestle USA, Kraft Foods Inc. and Univar. Pedro received his bachelor’s degree in business economics and MBA from the University of California, Los Angeles, US.

Pedro said: “This is an exciting time to join Pinnacle, a company with dedicated, passionate people and huge potential for growth.

“Having been in leadership roles in similar businesses, I recognise the strong organisation and processes developed and led by former CFO Dave Bullock, and want to thank him for his great work. My confidence is high, through strong partnership across the Pinnacle organisation, we will develop and execute plans to drive consistent growth. I look forward to joining the Pinnacle Agriculture team and partnering to create high-value.”

Pinnacle Operating Corp. is an agricultural retail and wholesale distribution business created through acquisitions and greenfield establishments. It operates through its Sanders®, AgVenture® Pinnacle, and Meridian Agriculture Distribution™, serving growers across 27 different states. The company is multifaceted in its operations, which include seed production and sales, agricultural chemical distribution, bulk handling of fertilizer, precision agriculture services and general merchandise for farming.

Read the article online at: https://www.worldfertilizer.com/product-news/15122017/pinnacle-appoints-new-executive-vice-president-and-cfo/

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