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mPrest and Netafim to create integrated crop management system

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World Fertilizer,

mPrest has announced that it has been awarded a first-of-its-kind smart agriculture project by precision agriculture company Netafim.

mPrest's application will reportedly combine hardware and software in order to unify monitoring, analytics and control of different agricultural activities, from filtering and irrigation to fertilization into a single platform.

The application makes use of custom-developed IIoT gateways and controllers along with weather-proof third party IoT sensors to independently measure humidity, temperature, pH, growth progress, etc. Combined with advanced algorithms and years of agriculture and irrigation expertise and knowledge supplied by Netafim, mPrest claims that the sensor data revolutionises crop management with a powerful centralised platform able to collect and analyse millions of data points in real-time. As a result, farmers are now able to apply this wealth of data and control systems, such as watering, fertilization or pesticide distribution, directly through the platform using mobile devices.

Ran Maidan, the CEO of Netafim, said: “In our search for an IIoT partner to develop a fully-integrated monitoring, analytics and control system for agriculture, mPrest stood out from the competition. Their field-proven software and ability to bring together multiple systems onto a single 'System of Systems' application made them our ideal partner.

“This collaboration – Netafim's knowledge and experience combined with mPrest's technological capabilities – will assist us in taking precision irrigation to the next level, providing farmers the most accurate data possible along with real-time decision-making capabilities and controls to use that data as efficiently as possible.”

mPrest claims that the application uses Big Data engines to allow aggregation of data across time and geography and identification of trends in irrigation and nutrition, plant diseases and other factors that are crucial to healthy crops and higher yields. By merging the company’s advanced IIoT expertise with Netafim's team of experts, engineers, and leadership in the precise irrigation market, the application is aiming to fight global scarcity of food, water and land for a more sustainable future.

Natan Barak, the CEO of mPrest, said: “mPrest is proud to have been selected by the global leader in agri-tech and precise smart irrigation to help bring the benefits of IIoT to farmers worldwide.

“Farmers are increasingly turning to technology to boost output while using water, fertilizer and pest control resources more efficiently. Our application's ability to collect, process and analyse large amounts of data in real time makes it well suited to take on this challenge while also providing new options for centralised control of agricultural operations. Working closely with Netafim, and leveraging their agronomic and hydraulic knowledge and expertise, we designed a system that ensures farmers have all the information they need at their fingertips to maximise crop yield and minimise cost. We look forward to bringing Big Data together with precision irrigation and best practices to help Netafim achieve their vision of growing much more with much less, using mPrest's cutting-edge technology.”

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