Nutrien claims that the name Nutrien Ag Solutions will align the retail businesses across the globe and strengthen the long-term aim of helping growers to sustainably increase food production.
The President and CEO of Nutrien, Chuck Magro, said: “Our goal is to create a consistent global agriculture brand that represents value and productivity for our customers.
“As the leading provider of crop inputs, services and solutions, Nutrien Ag Solutions will continue to work side by side with our grower customers to maximise crop production and their returns.”
In the statement, Nutrien claims that the name change will apply to all offices and operating facilities in both North and South America that hold the names: Crop Production Services, Agroservicios Pampeanos and Utilfertil. The official change to Nutrien Ag Solution will commence on 1 July this year.
The President of Nutrien Retail, Mike Frank, said: “We're extremely proud of the retail organisation we've built.
“To ensure we meet our grower customers' evolving needs, we will continue to partner with key suppliers and to invest in best-in class technology, platforms and tools. We will have more news on our enhanced digital platform and other investments in the coming months.”
Read the article online at: https://www.worldfertilizer.com/product-news/06042018/nutrien-launches-newly-branded-retail-business/