Under the terms of the agreement, Uralkali will become the title sponsor of the team, which will change its name to Uralkali Haas F1 Team.
The 2021 Formula 1 season will include 23 stages, which will be held in 22 countries around the world. Uralkali supplies potash fertilizers to 16 of these countries and plans to increase its visibility and sales in key export markets through the sponsorship campaign.
As part of the sponsorship project, Uralkali presented its updated logo, which will help raise the level of the brand awareness for the largest producer of potash fertilizers in Russia.
Dmitry Mazepin, Chairman of the Board of Directors of URALCHEM, JSC, said: “The white, blue and red colours show our involvement in domestic sports — URALCHEM is a long-term general partner of the Russian Swimming Federation, and Uralkali is a sponsor of Rosgonki Company (organiser of the Formula 1 Russian Grand Prix). We believe that sports and the support of Russian athletes are an integral part of the further development of our companies”.
Read the article online at: https://www.worldfertilizer.com/potash/08032021/uralkali-to-sponsor-haas-f1-team/