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Kingenta launches public welfare campaign in Beijing

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World Fertilizer,

Chinese agricultural firm Kingenta has announced that a large scale public benefit campaign officially started on 26 March this year.

The campaign – entitled ‘Soil Friendly Farming to Feed the World – Promoting China's Rural Vitalization Strategy by Maintaining A Million Hectares of Fertile Farmland’ – was co-hosted by the Cultivated Land Quality Monitoring and Conservation Center of China’s Ministry of Agriculture, the Chinese Society of Plant Nutrition and Fertilizer Science, and the World Soil-Friendly Farming Association. It was organised by Kingenta under the aegis of the Planting Industry Management Department (PIMD) of the Ministry of Agriculture and Rural Affairs of China.

As part of the campaign, Kingenta has launched a program to promote soil-friendly farming throughout China through cooperation with hundreds of different agricultural organisations and experts. The program calls for the adoption of a number of measures, including the creation of demonstration farmland and service sites in a thousand Chinese counties whose economies depend chiefly on agriculture. Training on field technologies will be provided at the sites. The effort recognises leaders in soil-friendly farming and establishes public welfare funds. The program aims to deliver soil-friendly farming-based products, technologies and services to Chinese farmers.

Soil-friendly farming means the planting of crops in a soil-friendly manner as a means to increase the production of quality crops and improve the quality of cultivated land. In the statement, Kingenta advocates four soil-friendly steps with unique Chinese characteristics: improving soil to maintain farmland; reducing production to enhance efficiency; enhancing quality; and providing comprehensive services.

Wan Lianbu, Kingenta chairman, said: “Kingenta has been dedicated to developing and promoting novel fertilizers and fertilizer enhancement technologies over the past 20 years and plans to strongly promote soil remediation and soil-friendly farming over the next ten years beginning from 2018.”

The company’s CEO, Bai Ying, added that the company has implemented and advocated the soil-friendly farming approach by helping farmers maintain fertile farmland which is crucial to their livelihood, as a step towards achieving its vision of feeding the world.

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