Minbos launch Prosper fertilizer brand
Published by Jack Roscoe,
Editorial Assistant
World Fertilizer,
Minbos has announced that it has successfully launched its phosphate fertilizer brand, Prosper Primeiro, at an industry workshop, held in September 2023, in Huambo, Angola.
The workshop was opened by the Vice Governor of Huambo in the presence of the King of Huambo and representatives of the Agriculture, Economy and Mining Ministries and the Director of IDA (Institute for the Development of Agriculture), representatives of FADA (Fund for the Development of Agriculture) and more than 200 delegates.
In Attendance from Minbos was CEO Lindsay Reed and Country Manager Camache Caturichi.
The Broad aims of the workshop were:
- To launch the Prosper Primeiro Brand in Angola Provide technical support to IDA extension workers and industry regarding local soils and growing conditions; Introduce IDA extension workers to phosphate-based fertilizer and the importance of large applications in the first year;
- Introduce the Minbos-led phosphate decision support tool, an interactive app available for free to local farmers which allows them to make decisions on rate and return of Prosper Primeiro; and
- Provide an update on field and greenhouse trials, the efficacy for the yield increases delivered by Prosper Primeiro.
The workshop was a full day interactive event, with Mr Reed giving a presentation in Portuguese, which attached in English. Presentations were received from the (IFDC) International Fertilizer Development Centre, (APNI) African Plant Nutrition Institute, IIA (Institute for Agronomic Investigations, Angola), FADA MINAGRIF (Ministry of Agriculture and Forrestry), NPCT (Dr Luis Prochnow), and IDA.
Read the article online at: https://www.worldfertilizer.com/project-news/26092023/minbos-launch-prosper-fertilizer-brand/
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