During the 2025 Shanghai CAC Exhibition, Henan Xinlianxin International Trading Co., Ltd and Liven Nutrients Pte. Ltd held a signing ceremony for strategic cooperation.
Liven Nutrients is a joint venture focusing on global fertilizer trading, founded in 2022 by PRL Global Ltd (PRG Australia) and James Lee, Managing Director of Liven Nutrients Pte. Ltd, a provider of bulk commodity trading services. It has been established for 26 years, cultivating the fertilizer market in Southeast Asia.
Liven Nutrients opens up brand new business opportunities to provide customers with more efficient, whole industry chain process fertilizer trading services. It is committed to providing trading partners with a stable and reliable international fertilizer trading platform, as well as flexible and competitive sourcing and sales channels. It now operates more than 20 varieties of fertilizers, with more than 100 upstream suppliers and more than 130 downstream distribution customers.
Nan Zheng, General Manager of Xinlianxin International Trading Company, said that under the guidance of the Belt and Road Strategy, Xinlianxin will focus on the in-depth layout of the Southeast Asian market, focusing on the characteristics of local crops and customer needs, and providing product combinations and fertilizer solutions that match the growth cycle of crops with technology as the core, and service as the link.
After the completion of the Guangxi project, it will become a fast lane for the Southeast Asian market. It takes only half a day to transport fertilizer products from the Guangxi base in China to Vietnam, which reduces the transportation time and cost. Xinlianxin will be through the multi-dimensional channel of waterway, railroad, and land, especially after the opening of Binh Lu Canal, the linkage between the Pearl River estuary and the ASEAN market will be closer.