FarmQA, an ag-tech company specialising in digital agronomy solutions, has officially announced the general availability of its new Fertility functionality. This feature empowers agronomists and crop consultants to develop, manage, and optimise fertility strategies with precision and efficiency. The announcement was made at FarmQA Day 2024, FarmQA's second annual customer conference, where many customers, team members, and industry experts gathered for a day of learning, inspiration, and collaboration.
Dr. William Wilson, a University Professor at North Dakota State University, delivered the keynote address, "Megatrends in Agriculture Trade and Marketing," providing insights into the global factors shaping the future of agriculture.
Kris Poulson, CEO of FarmQA, emphasised the significance of FarmQA Day in strengthening the company's relationship with its customers. "FarmQA Day is about empowering our customers to maximise the value of their solution and share real-world insights on what's working in the field. This new Fertility release is a testament to the insights and feedback we've gathered from our customers over the years," said Poulson. "It's our mission to ensure they have the tools needed to deliver exceptional service to the agriculture market."
Fertility management: advancing precision agronomy
The Fertility feature is designed to address the increasing demand for data-driven, customised fertility management in modern agriculture. It equips agronomists and crop consultants with the ability to:
- Track nutrient breakdown of products: view real-time nutrient impact while making recommendations, application records, and field plan adjustments.
- Create custom blends: combine fertilizer products to create the correct blends and make application seamless.
- Develop customised fertility plans: tailor fertility strategies based on soil health assessments, crop needs, and environmental factors.
- Optimise nutrient applications: make informed decisions about fertilizer rates, timing, and placement to maximise nutrient efficiency.
- Track and analyse crop performance: monitor crop growth, yield goals, and nutrient uptake to identify areas for improvement.
- Generate comprehensive reports: Share detailed, data-rich reports with growers to provide actionable insights.
FarmQA Account Manager Ben Munson showcased the functionality during the event, explaining how the feature supports agronomists and crop consultants in delivering highly targeted, efficient fertility recommendations. "Our Fertility capability is going to improve the planning services our customers can provide," said Munson. "By centralising and streamlining fertility management within FarmQA, consultants gain efficiency in helping their growers achieve better yields, improve sustainability, and reduce costs."
Empowering the agriculture industry
The Fertility feature enhances the value of FarmQA's Planning module, enabling agronomists and crop consultants to access, manage, and adjust their fertility plans in real time, whether in the office or the field using the mobile app. These tools empower consultants to provide actionable recommendations, streamline workflows, and communicate with growers more efficiently than ever before.