Electric Hydrogen, a global manufacturer of industrial scale electrolyser plants, has announced its expansion into Latin America with the appointment of Maria Gabriela da Rocha Oliveira as Country Manager. Based in Brazil, da Rocha Oliveira will lead Electric Hydrogen’s commercial and partnership strategies across Brazil and the broader region.
Electric Hydrogen’s entry into the market comes at a pivotal time for the region, as Brazil is advancing ambitious strategies to reduce reliance on fossil fuels and strengthen its position in the global energy landscape. Da Rocha Oliveira will support customers with projects in Brazil and across Latin America.
Electric Hydrogen’s HYPRPlant technology, a powerful, low-cost electrolyser plant, leverages proprietary proton exchange membrane (PEM) technology and renewable electricity to produce cost-competitive fossil-free hydrogen at industrial scale. The entire hydrogen production plant is shipped on factory-fabricated skids and assembled by local partners on an expedited schedule. This complete turnkey system is designed for rapid deployment at project sites around the world and has been selected for projects with diverse industrial partners such as Infinium, HIF Global, and Uniper. Electric Hydrogen is currently deploying its first 100 MW HYPRPlant at Infinium’s Project Roadrunner site in Pecos, Texas.
This technology is uniquely suited to support Latin American markets, where green hydrogen projects are advancing at GW scale. The company will partner with local project developers to accelerate domestic production of green fertilizer, e-fuels, and decarbonisation of heavy industry.
“Latin America offers one of the most compelling economic cases for domestic green hydrogen production at industrial scale,” said Raffi Garabedian, Co-Founder and CEO of Electric Hydrogen. “The combination of abundant renewable energy and heavy reliance on imported nitrogen fertilizer creates a clear opportunity for competitive domestic production. We look forward to creating pathways for the region to unlock this potential with Maria Gabriela’s deep expertise in the market.”
Da Rocha Oliveira brings more than 15 years of experience in renewable energy and industrial decarbonisation, having previously led energy strategy and carbon initiatives in Brazil’s emerging green fertilizer industry and having overseen renewable generation for Shell in Latin America. Earlier in her career, she held roles at First Solar and Bloomberg New Energy Finance.
“Our mission is to make clean hydrogen economically viable at scale, and Latin America is ready to show what that future looks like,” commented da Rocha Oliveira. “By combining Electric Hydrogen’s advanced technology with the region’s renewable resources, we can deliver cost-competitive green fuels to transform the market.”